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Iqal

Case study

Tarba Butchery

A digital presence for a butchery — a traditional trade finally presented with the respect its craft deserves.

The challenge

Traditional trades rarely go digital — their quality stays locked among those who know them personally, while louder, lesser competitors win.

Our approach

We carried "freshness and honesty" from the shop to the screen: an identity that honors the craft, in language that speaks to households and hosts alike.

Execution

A complete identity and digital presence, built around source trust and easy ordering.

Results

A local brand with a digital address worthy of its word-of-mouth reputation — quality no longer a neighborhood secret.

Lessons learned

There's no such thing as an "unmarketable" trade — only trades no one presented properly yet.

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