Case study
Saudi Gifts & Packaging Store
A complete packaging identity for a gifts store — logo, circular boxes, cards — designed so the gift impresses before it opens.
The challenge
In gifting, the wrap is half the gift — the store needed an identity that makes its box worth photographing and sharing, not just a container.
Our approach
A quiet-luxury identity: gold detailing on warm ground, the mark confidently centered on circular boxes, cards carrying the same language — every gift becomes the store's silent ad.
Execution
Logo design, the circular box system across sizes, two-sided business cards, and branded wrapping paper.
Results
A production-ready packaging system — an identity that travels hand to hand with every gift, introducing the store in every room it opens in.
Lessons learned
Packaging is the most honest ad medium: the customer happily pays for it, then distributes it for you.
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